Nikki Walker is a consummate public relations professional with cross category experiences in the fields of beauty, fashion, celebrity and lifestyle. Specialties include media relations and press placement, celebrity seeding and wrangling, press and red carpet event development and activation, social media consumer engagement and launch strategies. Ms. Walker has carved for herself a unique niche in the industry with her ability to bring ethnic brands into the mass consciousness and create opportunities for mainstream brands to authentically penetrate diverse markets.
In her current role as Global Brand Awareness Director for Young Living Essential Oils, Nikki oversees domestic community engagement, global media outreach, strategic brand partnerships, civic and government relationships and corporate social responsibility and philanthropic efforts. Her team develops and executes all consumer facing activations and regularly engages with media to share Young Living’s message of whole life wellness with communities both home and abroad.
After a tabled career as a professional vocalist, Nikki turned to the PR industry to continue living her passion in the world of entertainment. While interning with the Public Relations equivalent of a modern day Henry Higgings, she was thrusted into that world and quickly learned the importance of well maintained relationships, media strategies and effective crisis management. Transitioning to and rising through the ranks at a well-known mid-sized NY beauty public relations firm, Walker created an ethnic beauty division once home to Black Opal, Crème of Nature, Luster hair Care and other ethnic brands seeking mainstream media coverage. The award winning publicist (Silver Anvil/Publicist of the Year) has worked with brands like Coca Cola, SONY, Universal Record, PETA and Carol’s Daughter and secured national coverage for clients on cable and network television, morning talk shows, national radio and general market magazines such as Vogue, Elle, Glamour, In Style and others.
Throughout her career, Walker has remained active in her community and tied to the issues that matter most including those affecting women and children, mental health awareness in black and brown communities and urban poverty. As a member of The Order of Eastern Star, National Council of Negro Women, NAACP, The Junior League of Salt Lake City, Sigma Beta Xi Sorority, Incorporated, KUED Advisory Board and The Children’s Center Development Committee, civic engagement remains an important part of her personal development and commitment to service.
Nikki currently lives in Lehi, while her 21 year old son, Jacob remains back east where he is a Senior majoring in Marketing with a minor in Music at Bloomfield College.